Top 5 Tips for Starting a Cold Pressed Juice Business
Creating a Cold Pressed Juice Business Plan
Opening a juice business seems pretty straight forward. You make juice, and you sell it. Easy money. Well, there are some things you need to figure out before everything can be open and operating. After working with hundreds of new juice companies, I have compiled a short list of tips that will keep you from running into many common issues.
1. Know your local health laws concerning raw juice.
The laws concerning raw juice vary greatly by region. For example, in the US, the FDA states that raw juice can be sold directly to consumers via retail or delivery, but not wholesale to third parties that are going to resell it. If you want to sell wholesale, you need to process the juice by either heat pasteurization or HPP. You can, however, make the juice in a central location and sell it through multiple store locations if your company owns both the production facility and the stores. This is still considered direct to consumer. (That is what the federal law says, but local / state laws may be different, and some are changing.)
Japan has the strictest laws I have seen. A business has to make raw juice at the same location it is sold. Compare this to countries like Australia and China where there is virtually no regulation on raw juice, and companies are free to wholesale as they wish. I expect some of the regions with the more relaxed laws will begin to shift towards stricter regulations in the near future as raw juice becomes more popular.
The easiest and best way to learn about health regulations is to contact your local health department.
2. Get the right equipment.
Download our kitchen layout infographic with equipment list.
Set yourself up for success. Buy the right machine for your business. Fortunately you don’t need a huge list of equipment for a cold pressed juice business. A commercial juicer like the Goodnature X1 or Goodnature CT7, and a couple Vitamix blenders or a good food processor will set you up to do virtually any type of juice, smoothie, and nut milk.
Domestic juicers like the Norwalk make great juice for personal use, but they are not meant to be run in a commercial environment. The motors overheat with continuous use, and the machines do not have the ratings / certifications needed to be used legally in commercial kitchens in many regions including the US (their website explains this in the FAQ). In addition to this, the labor costs of using several people on several small machines will syphon valuable money out of your growing business.
If you can’t afford the space to have your own juice production kitchen, consider the new Goodnature Countertop CT7 commercial juice press. It has a very small footprint and can still turn out hundreds of bottles per day.
3. Figure out what type of bottles you want to use.
Decide if you want to go with glass or plastic, and find a supplier. If you live outside of the US, you should look for a local supplier since shipping bottles overseas can end up being very costly.
4. Find a label supplier.
Most professional printing houses like Tapecon can print labels for bottles. You will need to tell the supplier what type of bottles you have. PET plastic, glass, etc. Also if they are round or square, and how big the labels need to be. Make sure to get the necessary label requirements from your local health department.
Bonus tip: If ordering large enough quantities of bottles, some suppliers can apply your labels for an extra charge so your staff doesn’t have to do it by hand, but starting out by hand is perfectly fine, and will work for you until you are labeling thousands of bottles at a time.
5. Calculate your food costs:
It may be tempting to throw every superfood known to man into every bottle, but unless you live in an area where people will pay $25 per bottle, a business isn’t sustainable that way. The cost of the ingredients that you put into every bottle should be no more than 25%-30% of the final price of the product. For more information, read my article on calculating food costs for cold pressed juice.
- Follow this blog. Add your email to the list using the box on the right.
- For up to date news in the beverage industry, check out BevNET.
- Read more about FDA laws concerning raw juice.
- For customized consulting services, contact Ari Sexner.
- For a quote on juice equipment and for a product demonstration, contact us.