20 Must Read Articles if You’re Starting a Juice Business

  • by Charlie Wettlaufer
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About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

Leave a Response

6 Responses

  1. Thanks for this wonderful content!!! Really loved this.


  2. Thanks for this great post!!!


  3. Hi

    I am from Malaysia and I am thinking of introducing juice cleanses to Malaysia. Some companies are already doing it but we are planning to be an addition to the market.

    However, we aren’t sure if there’s something from Goodnature that helps us weigh our ingredients. At the moment, as our orders are still small, we outsource it to a company to do it. But if Goodnature introduces the new M-1 press, we are thinking of getting it so that we can do the juicing ourselves.

    Our recipes are currently measured in percentages e.g. pineapple 60%, apple 39%, mint 1%. How would you advise us to convert this to juice more accurately? Is there some weighing machine that you know could help me weigh out accurately?

    Thanks a mil!


    1. Hi Denson,

      Excited to hear you are thinking of bringing your juicing in-house!

      In order to figure out the conversion of produce weight to juice, you would either have to do yield tests for each produce item or do some guesstimates/testing to narrow in on the proper flavor profile you are looking to achieve. It might be easier to ignore the percentages and start from the beginning if you want to be able to juice all of your recipe ingredients together. If you have more questions, our juice business consultant Ari will be able to talk you through it. You can contact Ari here.


  4. excelente articulo, estoy comenzando mi marca de jugos en la ciudad de tijuana, mexico, en octubre recibimos nuestra x1 mini.


    1. ¡Felicidades!