How to Choose the Best Juicer for Your Business

  • by Charlie Wettlaufer

Most juice start-ups are faced with the decision of which juicer they should use to build their business. This is not an easy decision, and is obviously super important so I’ve come up with what I feel are the three most important factors to consider.

  1. Large batches or single servings
    There are four main business models for a juice business: Delivery, juice bar, wholesale, and combination. The business model your company is utilizing will be the main factor in determining which juicer you should be using. Different businesses have different goals. A wholesale or delivery juice business should focus on producing as much juice per hour as efficiently as possible, while a juice bar making juice made-to-order should focus on the consumer experience above all else and be OK with a less efficient process. Making one serving at a time will never be as efficient as making 20 at a time, but you do get other less tangible value out of a smaller machine, like being able to make juice in front of the customers instead of hidden away in the back kitchen.
  2. Front-of-house or commercial kitchen
    If you are fortunate enough to have a large commercial kitchen, you have the freedom to use a large commercial machine like the Goodnature X-1 that can give you the low labor costs. That being said, if you have a juice bar or cafe you should really be making juice front-of-house. A juicer like the X-1 Mini is versatile enough to make both made-to-order juice and batches of 3-4 bottles of juice in front-of-house. Customers will pay more for fresh juice than juice that they aren’t sure of when it was made. In fact, in a poll we ran on our website, 89% of people said they would pay more for fresh. Putting the word “fresh” on a bottle of juice is not enough to give customers confidence that the juice is actually freshly made. They want to see the process, smell the aroma, and be part of the experience. Don’t tell them it’s fresh, show them. The Goodnature M-1 is the first commercial juice press built specifically for making juice on-demand, one glass at a time.  It is beautifully designed, with a small footprint of less than 12 inches wide and is perfect for making juice front-of-house, like a barista making coffee.
  3. Would you pay more for fresh? Poll
  4. Budget
    Last but not least, you will need to consider your budget. Naturally, your instinct will tell you to find something low priced in order to save money for your business, like a centrifugal or “slow” juicer for $1,000 – $3,000, but something you might not consider is how much that machine is really costing your business in the long run. With a true cold-press (hint: if there’s no press, it’s not a cold-press)  you can see as much as 30% savings in average produce cost which can mean the difference between losing money and being profitable at the end of the year. Our Profit Calculator app can help determine profitability and return on investment based on your business and the juicer you choose.

Charlie 's profile image

About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

Leave a Response

23 Responses

  1. Thanks for this very useful article. I am interested in your equipment. Do you ship to Africa?

    Reply

    1. Yes we do!

      Reply

  2. Hi,
    I’m thinking to buy your machine, however, I’m wondering about the cost of the bags in a long run.
    Thank you

    Reply

    1. The produce savings are so big compared to other juicing methods, they are much more substantial than the bag costs.

      Reply

  3. I make apple juice weekly (100 gal)
    We use a Blatter press. What would be better

    Reply

    1. The Goodnature X-1 is great for apples and will give you a higher yield than a bladder press.

      Reply

  4. Hi! Could you please walk me through how to get a juicer to Ghana? We started our juicing company 5months ago and we believe it’s time to get an efficient juicer. We are making about 150-200 500ml bottles a day. We need to increase production and decrease cost (time)
    Thank you

    Reply

    1. Absolutely!

      Someone will reach out to you directly. Thank you

      Reply

  5. I’m now starting to set up my building for a natural juice bar. I want launch in April 2018.What 1 machine can do the total job?

    Reply

    1. It would depend on the size of your business, but you can probably start with the X-1 Mini.

      Reply

  6. I am in nigeria still trying to raise cash for a natural fresh juice factory.how much should I have in mind to start a natural juice factory considering that I am in a state with a population of 4.5 million people.what quantity can I produce in a day in order to be able to make profit. I am waiting for you answer,thanks.

    Reply

    1. Okafor, that’s a question without an easy answer. In general, for a wholesale business you would be looking at about $100K US – $3M US depending on scale, equipment options, and preservation / processing options. With any setup, you will have a minimum amount of sales per day you need to be profitable, but this depends on labor costs, overhead, etc. I can hekp you out more if you can supply more information, such as what price you plan on selling juice for, how big your juice market is, how much in sales you think you can do in the beginning vs future goals. Let me know, thanks

      Reply

  7. Thank you for all the great information. I will defiantly consider buying my equipment from you.

    Reply

  8. I am working with a start up company to set up and source a cold press juicer we are looking at your Mini . Do you ship to New Zealand and what happens with parts & maintenance etc. Obviously downtime is money so what would your suggestion be around contingency.

    Thanks
    Pare

    Reply

    1. Pare, yes we have a partner located in Australia who handles your region. I will forward your email and have them follow up. Thank!

      Reply

  9. Hi! just wondering what machine you use to cap your bottles? and does it vacuum the last bit of air out before closing? thank you

    Reply

    1. Usually automatic bottlers aren’t used unless the business is bottling thousands per day. You can easily apply caps by hand.

      Reply

  10. What cold pressed machine would you advice for home use?.

    Reply

    1. The only true juice press for home use is the norwalk. Other juicers claim to be cold press, but actually don’t contain an actual press. (Auger, juicer, etc. do not contain an actual press).

      Reply

  11. First of all I must say that I’m huge fan of GoodNature. You guys are awesome , I’m looking to start a juice business and your articles have been more than helpful. I print them out , follow your IG, watch the YouTube videos and all. Unfortunately, at this time I am not able to buy a machine from you all yet. I was wondering IF you could recommend another juicer that you may feel is formidable, for beginners who are looking to sell to to friends and a slow but sure growing list of clientele. Thank you

    Reply

    1. Hi Corey,

      Glad you find our content helpful! We try our best to provide juicepreneurs with the tools they need to be successful 🙂
      True cold press juicers (not masticating/slow juicers) are the only juicers that can produce juice that comes close to the quality and taste of juice made on a Goodnature press. These would be the Norwalk and Pure juicers. I would suggest watching YouTube videos on them though, to get familiar with the operating and cleaning processes as they are quite laborious. Also, it is important to note that they are not rated for commercial use (which most local health departments require) and they are not able to be run continuously as the motors heat up and need frequent breaks to cool down before being used again.

      Best wishes on your juice journey!

      Reply

  12. Hi
    I came across through your blogs thier is difference between cold pressed juicer and slow juicer, but I would like to know one thing about shelf life of both process please. Whether it’s same for both process or any difference.

    Reply

    1. Hi GopiNath,

      Yes, the method of extraction does affect the shelf life of juice. You can read more about it here: https://www.goodnature.com/difference/ and here: https://www.goodnature.com/blog/understanding-shelf-life-of-cold-pressed-juice/

      Reply