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Ashwagandha: Benefits, Uses, and Recipes

Ashwagandha is one of the most important and revered herbs of Ayurveda, the traditional system of medicine in India, due to its amazing health benefits. If you’re wondering what ashwagandha is good for and what it does, you’re in the right place! As we continue the World of Adaptogens Series with this article, I will…

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Gerson Therapy Juice Recipes

For many years, juicing has been used as a treatment by people with cancer, and some even claim that their cancer has been cured by consuming fresh, raw juice. In this article,  I not only share the Gerson Therapy juice recipes, but also what I’ve learned about juicing on the Gerson Therapy Diet. A few…

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Chaga Mushroom: Benefits, Uses, and Recipes

King of Medicinal Mushrooms Chaga is an extraordinary functional mushroom that grows primarily on birch trees and has been used since the 12th century for its medicinal compounds. It is well known for its antimicrobial, antiviral, and antitumor activity.1,2  I’m really excited to share what I’ve discovered about this “King of Medicinal Mushrooms” with the…

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How to Get a Tax Break Buying a Commercial Juicer

How to (basically) get a 37% discount on your commercial juicer: Since 2017 in the US tax code, Section 179 allows taxpayers to deduct or “write off” the cost of certain property as an expense when the property is placed in service. Disclaimer: I’m not an accountant and this isn’t tax advice. Tax policies change…

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Cold Pressed Juice Named 2022 Wellness Trend by Well+Good

The prestigious Well+Good publication has included fresh cold-pressed juice as one of their 2022 wellness trends. Emily did a great job at interviewing several juicing experts, and showing how 2021 was a banner year for the cold-pressed juice industry, driven by an increased interest in immunity and living a healthier lifestyle. It’s great to get…

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Introduction to Adaptogens

Welcome to the World of Adaptogens! Adaptogens. It’s a term we have been hearing a lot lately, but what does it really mean? And what does it have to do with juice and smoothies? If these are some of the questions you have (and even if they’re not), you’re in for a real treat! Join…

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JuiceCon 2022 Cancelled

We are sad to say that based on the new COVID Omicron surge, increased travel restrictions, and potential increased mandates we feel we are forced to cancel the  event. Although April 2022 is still four months away, we have to make the decision now. Here are the factors that contributed to the decision: A large…

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Is Beet Juice the Next Major Juicing Trend?

A few years ago, my friend Nori Ko (owner of sunshine juice in Tokyo) informed me that he knows a long distance runner that consumes 1 liter of beet juice per day for 5 days before a race. Since then, I’ve heard of other athletes consuming beet juice as part of their nutritional plan as…

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Norwalk Closes its Doors?

UPDATE (Nov 22, 2021): I have received confirmation from Norwalk ownership that they have indeed closed down their business for good.   There’s a rumor circulating that Norwalk has closed it’s doors for good and has gone out of business. This was posted on the Pure Juicer and Norwalk Facebook group on October 13th: Also,…

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Is The Juice You’re Buying Actually Raw? Here’s How to Tell

Did you know that juice companies are legally allowed to label the juice as “raw” even if it’s not? That’s because there’s no “standard of identity” for the term “raw” under FDA guidance. Additionally, businesses are not required to label if the juice has been pasteurized or HPP’d, since processing steps don’t need to go…

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How to Quickly Cool Down Juice

It is very important to cool the juice down as quickly as possible to avoid time and temperature abuse. Making sure the juice quickly reaches proper temperature will keep it bright, fresh, and tasting great longer. When making juice commercially, you are probably making juice in large batches. While large, national producers of cold-pressed juice…

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Why Not to Pasteurize Cold Pressed Juice

Our customers are always asking about how to extend the shelf life of cold-pressed juice. Basically, it comes down to a few options: Acidity, time and temperature, and other natural methods – to get an extra few days High Pressure Processing (HPP) – to get about 30-45 days shelf life Heat Pasteurization (Flash, HTST) –…

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