Welcome to JuiceCon

Chris Goode is the founder and CEO of Ruby Jean's Juicery, the Kansas City health and wellness brand he launched in 2015 in honor of his late grandmother, Ruby Jean, who died at 61 from complications of type 2 diabetes and high blood pressure. Her loss shaped his conviction that health is freedom. His mission ever since has been to close the health gap in underserved communities and food deserts by making clean, nutritious food the easy & accessible choice. Through the Ruby Jean's Foundation, Goode leads community-driven wellness work across the city. That includes the one-acre Ruby Jean's Garden on Kansas City's east side, where neighbors harvest fresh produce in exchange for volunteer sweat equity, and a children's book of the same name that teaches kids about healthy eating. Goode made history as the first Black entrepreneur to open a cold-pressed juice bar inside a Whole Foods Market. Today Ruby Jean's juices are sold in more than 160 Whole Foods locations nationwide, including Los Angeles, Chicago, D.C., Atlanta, and Houston.  In addition, their cold pressed juice is delivered nationwide and on Amazon.

Katelin Slifer is the co-founder and creative force behind Juice Co. LG, a Silicon Valley-based boutique juice brand redefining the modern wellness experience through elevated product design and community-driven hospitality. Over the past decade, she has transformed the company from a local juice concept into a sought-after Bay Area brand known for its farm-to-bottle philosophy and distinct approach to health and wellness. From high-profile corporate catering, seasonal launches and strategic partnerships, Katelin has built juice co. into a brand that sits at the intersection of wellness and culture. Beyond the business itself, she has become a respected voice within the beverage and wellness industry, consulting on everything from early-stage concept strategy and branding to operations and product development. Outside of her work, Katelin is also a proud mother of three boys.

Chef Ari created the first ever certified organic juice bar in 2013, and has been consulting for juice companies for over 10 years, partnering with hundreds of juice companies in the US and internationally. As a classically trained chef, Ari's specialties include creating custom recipes, increasing juice bar profitability, designing kitchens, working with the health department, hands-on staff training, and more. Ari's dedication to the juicing community is proven with his creation of The School of Juice - a live, hands-on two-day intensive training program for juice bars owners that is taught at Goodnature Headquarters. Additionally, Ari is the author of the Juicing Companion, the first juicing book that teaches you how to create your own amazing recipes.

Nori Ko is the Founder of Sunshine Juice (est. 2014), the top cold pressed juice brand in Tokyo, Japan. After living in Japan, the US, and Taiwan, Nori founded Sunshine Juice to connect people with plants. Sunshine Juice collaborates with farmers across Japan, makes fresh cold-pressed juices and raw food in Tokyo and Kyoto, operates an off-grid pop up juice van fueled by recycled cooking oil, and runs Cosmic Compost, a community compost project that recycles 100% of the the juice shop's organic waste into vegan soil to grow vegetable for juicing, completing a 100% cyclical farm to bottle process.

Francesca Costa, MS, RHP, CPT, is a Functional Nutritionist, Certified Personal Trainer, and Co-Founder of Cranky Carrot Juice Co., a Houston-based healthy café and beverage company known for its commitment to ingredient transparency, local sourcing, and nutrition-focused products. Since co-founding the business in 2020, Francesca has helped grow CCJC from a farmers market startup into a multi-location company offering cold-pressed juices, kombucha, functional smoothies, bone broth, better-for-you coffee & matcha, feel-good catering, nourishing bites & more. Drawing from her background in functional nutrition, blood chemistry, gut health, and hormone balance, Francesca leads product development and nutrition strategy, ensuring every product delivers both flavor and nutritional value. Her unique perspective bridges the gap between nutrition science and real-world food business operations.

Charlie is the son of Goodnature founder, Dale Wettlaufer. Since 2014, Charlie has dedicated his life to building a thriving juicing community through various efforts including writing the Goodnature Commercial Juicing Blog, producing the Goodnature Radio podcast, and creating JuiceCon. Charlie is head of marketing and sales at goodnature, with expertise in branding, marketing, and web development.

Kwai-Chang is the founder of So Juicy Hawaii, based in Hilo, Hawaii. In 2019, Kwai-Chang's juicing recipe won championship award for at the Goodnature Juicing World Championship. So Juicy is building their own ʻ"ohana of mahiʻai on Hawaiian homesteads", sourcing as much local organic ingredients as possible, supporting every individual that is ready to SHIFT.