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Jimmy has been in the industry since before it was cool. He is a serial juice entrepreneur and has successfully built two juice brands (Naked, Evolution Fresh) that have been acquired by national food and beverage companies. Hear about the history of juice and Jimmy’s vision for where it’s going.
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About The Author
Charlie Wettlaufer
President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association
I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.
I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.
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