JuiceCon 2019 Highlights

  • by Charlie Wettlaufer

We just wrapped up JuiceCon 2019 – this year in Miami, Florida. Wow! What a turn out and what an amazing event. Last year after the first JuiceCon I thought “oh my gosh, how could we possibly make JuiceCon better next year?” We managed to pull it off.  But now… the same thought crosses my mind. How can we make it even better next year?

Don’t miss the next JuiceCon! Preregister today at JuiceCon.co.

There were a few favorite sessions and events from the weekend that I’ll highlight below:

The VIP Welcome Reception

The night before the conference, about 200 people attended the welcome reception at Eden Roc / Nobu hotel in South Beach, Miami. The gathering was on a beautiful terrace overlooking the resort property and ocean. Attendees sipped on cocktails, enjoyed food and hors d’oeuvres, and  caught up with old and new friends alike—excited for the weekend ahead.

A relaxing, happy evening at the JuiceCon reception Friday night
A relaxing, happy evening at the JuiceCon reception Friday night

Day 1 Highlights

Best Speech Award

I chose Chris Goode, CEO of Ruby Jean’s Juicery in Kansas City, to begin the day because I know how passionate he is about our industry. And he didn’t disappoint! He opened the conference with a heart felt, inspiring speech about why he started his juice company and how businesses can work with their local communities for positive change. Afterwards we sat down and opened it up for Q and A from the audience.

chris goode speaks at juicecon
Chris Goode delivered an emotional speech about his grandmother and why he started juicing
chris goode juicecon


Most Educational

Cherie Calbom, “The Juice Lady” is an expert in nutritional science and a best selling author of several juicing books, including “Juicing for Life”, which has sold over 2 Million copies. Cherie went through all of the current hot topics in the juicing world including fiber consumption, detox programs, and celery juice.

cherie calbom on stage at juicecon
Cherie Calbom “The Juice Lady” drops knowledge at JuiceCon
cherie calbom on stage at juicecon for question and answer

The first-ever Goodnature World Juicing Championship

Saturday evening at the end of the conference we launched the first international juicing competition with competitors from US, Canada, France, and Mexico. The winner, Kwai-Chang Publico of So Juicy HILO in Hilo, Hawaii took home the grand prize of a brand new Goodnature M-1 and a one-of-a-kind trophy. I will be writing more about this event soon (including the winning recipes), and we will release a video of the event on YouTube.

Celebrity Chef judges for the competition were:

  1. Chef Banjamin Goldman of Planta, Miami
  2. Chef Fernanda Alvarez of Manna Life Food, Miami
  3. Chef Ari Sexner, Goodnature juicing consultant and author of the Juicing Companion
Goodnature WJC judges on stage at juicecon
Chefs Benajmin Goldman, Fernanda Alvarez, and Ari Sexner
WJC winner delivers juice to judges
Winner Kwai-Chang Publico passes out one of his winning juices.
WJC winner Kwai-Chang Publico holds trophy
Kwai-Chang holding the WJC champion trophy.
Goodnature WJC team photo
Competitors, judges, and hosts.


Day 2 Highlights

Marketing Panel

On Sunday, Shizu Okusa (JRINK, Wellthy & Co.) and Olivia Esquivel (Southern Pressed Juicery) joined me on stage for an in-depth discussion on marketing. Shizu is an expert in digital marketing, and Oliva an expert in PR, so the two of them together could write a complete book on marketing.

Shizu Okusa and Olivia Esquivel marketing discussion on stage at juicecon
Shizu Okusa, Olivia Esquivel, Charlie Wettlaufer
Shizu Okusa and Olivia Esquivel marketing discussion on stage at juicecon


Juice Makers Association Launch

JuiceCon 2019 marked the official launch of the Juice Makers Association non-profit association to unify thousands of independent juice companies for a unified voice.

The initial board of directors held an open discussion with the audience about why we need the JMA. The interim JMA president, Erin Powell rallied the troops and announced the goal of getting 50 members to join that weekend. Happy to say we surpassed the goal and got over 60 members and raised over $25k for the association!

We will be sending out updates about the JMA once they’re ready. For now, you can add yourself to the email list at juiceassociation.org, and follow @juicemakers on Instagram.

JMA board members – Eric Wettlaufer, Aaron Bradley, Chris Goode, Erin Powell, Charlie Wettlaufer



Most Inspirational

The most inspirational session award goes to Matthew Sherman, the founder of Jugofresh. Jugofresh was a juice company in Miami that was very successful and grew into 10 locations, then all-of-a-sudden went out of business. Matt was gracious enough to come to JuiceCon and tell his story and give advice to the hundreds of juicepreneurs in the audience. My brother Eric ran the session as an open discussion with lots of involvement from the audience.

Matt even read heart-felt original poetry, which garnered a standing ovation. I want to add that I’ve asked three CEO’s of failed juice companies to speak, and Matt was the first one to say yes. It’s easy to get up in front of a crowd and talk about your business when things are going well, but it takes real confidence and the ability to be open about your mistakes when things have gone in the other direction. Thank you Matt, for your amazing energy and contribution to our industry!

Matthew Sherman and Eric Wettlaufer on stage at JuiceCon
Matthew Sherman and Eric Wettlaufer on stage at JuiceCon
Matt Sherman receives standing ovation at JuiceCon
Matt Sherman receives standing ovation at JuiceCon 2019

Goodnature equipment training and demos

Goodnature was giving demos of juice equipment at the live juice bar all weekend long. This was also the first time we displayed the new M-1 juicer in person.

Goodnature M-1 demo at juicecon
Goodnature industrial designer Christopher Flechtner gives a demo on the new M-1.
X-1 mini demo at juicecon
Goodnature engineer Tom Heyden gives demo on the X-1 Mini.


Group Photo

Of course no event would be complete without a group photo!! Photo was taken at the end of day two, so some people that left early are missing 🙁

JuiceCon 2019 group photo
JuiceCon 2019 Group Photo – Juicepreneurs from over 20 countries

Did you attend JuiceCon? What was your favorite moment? Let us know in the comments below!

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About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

Leave a Response

2 Responses

  1. Amazing! Thank you for sharing some of the highlights with those of us who could not make it this year, Charlie.

    Are you planning to share any videos of the speakers and/or ingredients that wowed the crowd in the winning JWC juice?!


    1. Yes we will be sharing all of that soon once it’s ready!