Dale Wettlaufer began building cider presses in his barn in 1976 for local apple farmers in rural New York state. His first product was a foot-pump hydraulic cider press he called the “Roadsider” because it gave farmers the capability to make apple cider and sell it near the side of the road.
From there, he went on to invent the open-top press bag which is now industry standard in commercial cold-press equipment. It allows for faster loading and unloading of a juice press compared to the original rack-and-cloth method.
This invention gave Goodnature the technology needed to earn nationally recognized customers such as Martinelli’s and Odwalla in the early 1990’s.
In the late 1990’s, some smaller clients began experimenting with Goodnature juice presses and using them on other produce varieties such as carrots and leafy greens.
Decades later, our cold-press juicers are used by thousands of companies of all sizes in over seventy countries, with our largest markets being the US, Canada, Australia, and Western Europe.
Goodnature’s purpose is to enable high quality beverages to be more accessible by providing and supporting innovative products and services.
We began building cider presses over forty years ago, and now ship juice equipment to over seventy countries world-wide, and provide juice business consulting services to startups and growing companies.
Eric followed in his father's footsteps. After graduating from engineering school, he went to work for the family business and eventually was handed down the reigns of CEO. He now focuses on product development, manufacturing efficiencies, and growing the business. He believes that Goodnature should be a company that other manufacturing businesses look to as a role model.
Paige has been with Goodnature the longest of the three siblings, having worked in several different departments, including R&D, marketing, and sales. Being passionate about our purpose, she remains active on the board of directors. She is the mother to three beautiful children and hopes to some day pass the business down to them.
Charlie took a less traditional route and went out on his own for several years after graduating high school, living in California, China, and eventually ended up in Las Vegas. After graduating with a degree in Hospitality Management from UNLV, he made his way into the family business full time. He manages the sales team and distribution, heads up the marketing department, and writes the blog.
