Goodnature’s stated purpose is to eliminate the need for the world to produce low quality beverages. We are working towards this purpose by providing innovative equipment and service solutions to the juice, cider, and other beverage industries.
Eric followed in his father's footsteps. After graduating from engineering school, he went to work for the family business and eventually was handed down the reigns of CEO. He now focuses on product development, manufacturing efficiencies, and growing the business. He believes that Goodnature should be a company that other manufacturing businesses look to as a role model.
Paige has been with Goodnature the longest of the three siblings, having worked in several different departments, including R&D, marketing, and sales. Being passionate about our purpose, she remains active on the board of directors and our legal department. She recently became a mother to two beautiful twins and hopes to some day pass the business down to them.
Charlie took a less traditional route and went out on his own for several years after graduating high school, living in California, China, and eventually ended up in Las Vegas. After graduating with a degree in Hospitality Management from UNLV, he made his way into the family business full time. He manages the sales team and distribution, heads up the marketing department, and writes the blog.
