Always be improving
We strive to improve our workplace, products, customer experience, processes, and communication. We are open to change.
Our Mission and Values
What We Do
Goodnature’s mission is to elevate the juicing experience.
We began building cider presses over forty years ago, and now ship juice equipment to over seventy countries world-wide, and provide juice business consulting services to startups and growing companies.
We are accomplishing our mission in the following ways:
- Designing equipment that is a joy to own and use
- Building a community and educating the public
- Supporting our customers beyond the sale
Quality is Everything
Goodnature Quality Values
Help and educate
Internally we are always helping each other grow. Customer facing, we provide tools and resources to help ensure our customer’s success.
Produce positivity
We are kind, patient, and supportive. We show people that we care at every possible opportunity to help brighten their day.
Embrace the challenge
We put forth an honest effort and do our best even when confronted with a challenge we aren’t sure we can accomplish.
Make an impact
When we see an opportunity for improvement, we speak up and are heard.
Speak the truth
We hold ourselves to the highest standards and keep the promises we make. We will not speak negatively of others.
Cultivate community
We help our industry collaborate, learn, and grow. We work to give our customers a platform to share knowledge and inspire.
Do work we're proud of
We ask ourselves, “Is this the very best we can do?”
Own our mistakes
Mistakes happen every day, the most important thing is finding a solution to the problem so it can be resolved efficiently.
