We will be closed on Friday, July 3rd in observance of Independence Day.

Our Mission and Values

What We Do

Goodnature’s mission is to elevate the juicing experience.

We began building cider presses over forty years ago, and now ship juice equipment  to over seventy countries world-wide, and provide juice business consulting services to startups and growing companies.

We are accomplishing our mission in the following ways:

  • Designing equipment that is a joy to own and use
  • Building a community and educating the public
  • Supporting our customers beyond the sale

Quality is Everything

Goodnature Quality Values

Always be improving

Always be improving

We strive to improve our workplace, products, customer experience, processes, and communication. We are open to change.

Help and educate

Help and educate

Internally we are always be helping each other grow. Customer facing, we provide tools and resources to help ensure our customer’s success.

Produce positivity

Produce positivity

We are kind, patient, and supportive. We show people that we care at every possible opportunity to help brighten their day.

Embrace the challenge

Embrace the challenge

We put forth an honest effort and do our best even when confronted with a challenge we aren’t sure we can accomplish.

Make an impact

Make an impact

When we see an opportunity for improvement, we speak up and are heard.

Speak the truth

Speak the truth

We hold ourselves to the highest standards and keep the promises we make. We will not speak negatively of others.

Cultivate community

Cultivate community

We help our industry collaborate, learn, and grow. We work to give our customers a platform to share knowledge and inspire.

Do work we're proud of

Do work we're proud of

We ask ourselves, “Is this the very best we can do?”

Own our mistakes

Own our mistakes

Mistakes happen every day, the most important thing is finding a solution to the problem so it can be resolved efficiently.

Become part of the Goodnature family