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This is the first of many JuiceCon keynotes we will be posting. I meant to get these up sooner but had some technical issues we had to deal with.
This first JuiceCon video is my opening keynote speech where I go into the history of juicing, Goodnature, and the future of the industry. When I walked up to the stage I was extremely nervous because I hadn’t, at this point, realized what tremendous positivity and support I had from everyone at the conference. It was a life changing experience!
Watch until the end for what I think is one of the best moments of the conference.
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About The Author
Charlie Wettlaufer
President and CMO - Goodnature
Host - Cold Pressed Truth and Goodnature Radio
Creator - JuiceCon
I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.
I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing. My missions is to carry on my Dad's goal - one day make Goodnature a house-hold name.
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