How to Sell Juice Online via eCommerce

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How to Sell Juice Online via eCommerce

This is a guest post by Shizu Okusa, founder and CEO of Wellthy & Co., a boutique of wellness brands JRINK (liquid convenience), and Apothékary (the farmacy of the future).

Be sure to watch her speech from from JuiceCon 2018 on the same topic and more.

Discuss on the Goodnature Community Forums.

Why Sell Juice Online

If you’re currently selling juice in your own stores, or in others in the case of HPP brands, it’s absolutely critical to be thinking about online as a new sales channel.  With almost every industry getting “Amazon’d”, why should customers come to your store or order from you directly?  It’s about brand, customer retention and a seamless omni-channel experience.

Now when we talk about online, we’re not talking sales via DoorDash or UberEATS but rather your own direct-to-consumer (“DTC”) channels.  With DTC, companies are able to speak, engage, and commerce directly with their customers meaning margins are higher, lifetime values (“LTV”) are longer, and most importantly as entrepreneurs you have control.  Not only is DoorDash, etc. expensive in terms of commissions but they are an intermediary between you and your end customer.

Thinking about building your own DTC channel?  Here are some things to consider:

1.  Your team should be omni-channel. 

Make sure your managers and retail staff are set up for success with the right technology, tools and answers for basic customer service questions. At the store level you’re familiar with everything going on in the store but with online, it’s a completely separate business. Being transparent about orders placed, ETA of drivers, etc will be critical for businesses looking to offer customers a full omni-channel experience.

2.  Don’t try to do everything yourself.

It’s tempting to want to save costs and do everything yourself but in this case, think about the value of your time and comparative advantage of hiring or outsourcing the following: the last mile delivery (ie the actual delivery of orders from your kitchen to the customer house), developing the website, ads for paid acquisition, producing the juice.  Thanks to Google and rich communities like the one Goodnature has created, ask for help!  It’ll save you time and money to lean on others, especially in white space opportunities of selling juice digitally.

3. Familiarize yourself with the basics of a marketing funnel.  

When you have a brick & mortar shop, you might not have to think about a marketing funnel but in the case of bricks & clicks, you will.  How are you doing lead generation? What are you doing to spread brand awareness?  Where are you getting customer emails?  What content are you sharing that customers want to do read and will engage with?  A few questions to think about.

4. Invest in your supply chain. 

Nothing is worse than pulling online orders from your store and having nothing left on the shelves for those coming into the shop.  Forecasting PARS, taking inventory, knowing what to produce while minimizing spoilage, automating dispatch, etc are all integral parts of omni-channel operations.

For those looking to offer online delivery in a more meaningful way, feel free to reach out to me at [email protected] and stay tuned for the debut of an omni-channel app coming soon!

Charles 's profile image

About The Author

Instagram: @cwjuice

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

6 Responses

  1. few more notes in Point 4. Invest in your Supply Chain

    4.1 Research good packaging and insulation. ( https://www.youtube.com/watch?v=N_2Nm5f9DZ4 )

    In addition to marketing and customer appreciation impact, insulation is a crucial element of cold chain adherence and affect directly time in transit, resp. shipping cost.

    4.2 Identify order pick /pack facilities in a near proximity of your major clientele locations to save on delivery time, transportation costs via service type and orders lead time: these are usually major metropolitan areas.

    4.3 Create clear communication channels and control check points between order processing , pick pack facility, shipping teams to constantly improve inventory management and reduce cost.

    4.4 Research low cost local delivery couriers ( other than Fedex or UPS ) with good service levels and carefully consider ” signature not required ‘ options for last-mile delivery.

    4.5 Include in costing loss from reshipping products in case of ” no package received’ complains

    Reply

    1. Thank you for the notes!

      Reply

  2. Are there recommendations for companies that offer the type of packaging recommended in the video?

    Reply

    1. Charlie
      Packaging ( tray and box is from Weber Display and Packaging in Philadelphia : Dave Hawthorne 856.906.3960
      Please contact me directly for insulation manufacturer.

      Thanks

      Stilian

      Reply

      1. Thank you so much! Can’t wait to check them out!

        Reply

  3. Charlie
    Packaging ( tray and box is from Weber Display and Packaging in Philadelphia : Dave Hawthorne 856.906.3960
    Please contact me directly for insulation manufacturer.

    Thanks

    Stilian

    Reply

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