Scaling a Beverage Business Speech – Daina Trout at JuiceCon (video)

  • by Charlie Wettlaufer

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Daina Trout on growing Health-Ade kombucha from a home business into a national brand
Daina Trout on growing Health-Ade kombucha from a home business into a national brand

Daina is an incredible speaker, entrepreneur, and mother. She and her husband Justin started a small kombucha company out of their home, and a few years later have grown it to be a nationally recognized brand with their product being sold in over 12,000 stores nation-wide.

Daina told the Health-Ade story at JuiceCon 2018, and took us through her company’s growth and what to expect as a beverage company while growing so quickly.

Health-Ade still makes their kombucha in small batches, and makes all of their juice on Goodnature juice presses. Their commitment to quality is one of the major reasons for their product’s success, but there is so much more behind the brand.

Thank you so much Daina and Health-Ade for being part of the event and supplying everyone with delicious kombucha!

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About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

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1 Response

  1. Saw her in person at JuiceCon and she’s great!!! Very inspirational and funny. 🙂