Thirty Years of Juice Speech – Jimmy Rosenberg at JuiceCon (video)

  • by Charlie Wettlaufer

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Jimmy Rosenberg on the early days of juice, starting Naked and Evolution Fresh
Jimmy Rosenberg on the early days of juice, starting Naked and Evolution Fresh

Jimmy has been in the industry since before it was cool. He is a serial juice entrepreneur and has successfully built two juice brands (Naked, Evolution Fresh) that have been acquired by national food and beverage companies. Hear about the history of juice and Jimmy’s vision for where it’s going.

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About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

Leave a Response

5 Responses

  1. I to have been an advid juicer before it was cool. I now want to take my love and desire for juicing to the next level. I’d like to open up a juice bar for the community that I live in and my church family and brothers and sisters. Where health is lacking. Please in what ever way all of your help and assistance is needed and welcomed


    1. Hi Felicia,
      That is awesome news! We look forward to assisting you on your journey, let us know how we can help. We have quite a few resources. Also, be sure to check out the Goodnature Community forums. Is a great place to ask questions and learn from other juicing professionals! You can find the forums here:


  2. We started juicing in 2005 and we are still in business. 100% natural juices, raw and cold press. No pasteurization and no high pressure processing. That is the only way to preserve enzymes and nutrients. As a juicers, we should keep it as simple as possible. That would be best for health and for the industry as a whole. If Panama City is on your way, please, do not hesitate to stop by and check our facility.


    1. Thank you, sounds great!


  3. Hi Jimmy
    I love your speak
    You are a special man like everybody who can explain with the clarity about the road of his experince and how is simple to understand a versión of your parkour!
    Patience, determination, Pasión, love,transparency and humanity!
    Pura vida