Juice Makers Association Now Open for Membership!
Why the JMA Exists
Ever since cold-pressed juice became a real industry, it has faced challenges. And no, I’m not talking about the inherent challenges of running a raw juice business – high cost of goods, short shelf life, expensive labor costs, equipment costs, and overhead. I’m talking about the other stuff:
Stuff like the government treating juice like its toxic, and actually making it illegal to wholesale raw juice in the US. If you own a local juice bar and want to allow the cafe down the street to sell some of your juice, you can’t do it. At least not without risking being shut down or fined by the FDA.
Stuff like other industries hijacking words like “raw” and “cold-pressed” to use them for products that are neither raw nor cold-pressed, confusing consumers and diluting the value of real juice.
Stuff like large national juice brands hiding additives and processing steps to bring costs down – and not putting it on the label – making it impossible for the average consumer to understand why some juice is “so expensive” and other juice is cheap. Did you know a juice manufacturer can add a toxic chemical called dimethyldicarbonate (DMDC) to the juice to extend it’s shelf life and not put it on the label?
Stuff like needing to go through the intense and perplexing process of going through HACCP certification for in order to be able to sell bottled juice.
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Forming a Unified Voice
Individually, it is hard to do anything about these issues. As a group, we can come together, pool our knowledge and resources, and affect change forever. This is why we formed the Juice Makers Association.
JMA is a non-profit association with the following mission:
- Support juice makers
- Empower consumers with truth
- Lobby for lasting change
At JuiceCon 2019, we officially launched the JMA with over sixty founding members. Today is a special day, as we are ready to open membership to all independent juice companies, and vendors who provide products and services to the juice industry. Go to JMA to learn more.
About The Author
Charlie Wettlaufer
President and CMO - Goodnature Host - Cold Pressed Truth and Goodnature Radio Creator - JuiceCon
I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body. I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing. My missions is to carry on my Dad's goal - one day make Goodnature a house-hold name.
Comments
Hi will people from other countries be able to join & what would be the main benefits?
Thanks
Hi Ryan,
Yes, we do have a few international members already! You can check out all the benefits of joining here: https://juiceassociation.org/join/
I am interested in joining this association but have a few questions. Does the association have any awards or PR support? I think this could be a great way to get some press and help out with the issues we all deal with in this industry. The one thing that grabbed my attention from the info page was the part about HACCP certification . We have just completed this tedious project and will be starting to get our juices High Cold Pressure Pasturization. I'd also be interested to hear more about what "JuiceCon" is!
Thanks for your time. Looking forward to hearing back!
Hi Jenna!
We will certainly activate some PR initiatives once we get rolling. It's a still a new association, so if you would like to help us get that going please let me know.
JuiceCon is the juicing conference put on by Goodnature : https://juicecon.co
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