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Jugofresh and Whole Foods Launch New Mixed-to-Order Cold-Press Concept

JugoFreshFebruary 04, 2016-IMG_2502

Jugofresh and Whole Foods Launch New Mixed-to-Order Cold-Press Concept

Finally, something fresh

If you walk into any Jugofresh or Whole Foods Market in Miami you are likely to see something new. There’s a bar – like the kind that serves alcohol – and the mixologist is doing her thing shaking up colorful drinks and serving them, but instead of using alcohol she’s mixing up cold-pressed juice. Jugofresh unleashed it’s MXTO (Mixed to Order) juicing concept in February and it has been generating quite a bit of excitement.

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Mixed to Order Cold-Pressed Juice at Whole Foods by Jugofresh

The concept is simple. You can either order from the menu of preset recipes, or make up your own. If doing a custom juice, you first pick a base juice combination (I chose carrot / orange), and choose from a list of add-ons and boosters (I chose turmeric, ginger, and lemon).

Jugofresh MXTO Menu
Jugofresh MXTO Menu

The mixologist measures the recipe by the ounce, shakes it up, and pours.

Jugofresh has expanded the concept into Whole Foods Market by managing the juice program at 8 of their South Florida locations, and adding more locations monthly (Jugofresh locations). Jugofresh handles the staffing, training, recipes, and everything involved in providing a killer juice program to Whole Food’s customers. The model works and, in my opinion, is the right way for a business like WFM to handle their juice bars, since it allows them to focus on what they do best – provide healthy, high quality products to its customers. Let’s face it, cold-pressed juice isn’t an easy business.

Jugofresh using the Goodnature CT7
Jugofresh using the Goodnature CT7

A vital part of the MXTO program is the Goodnature CT7 cold press juicer. The compact design of the commercial juicer allows Jugofresh to make juice fresh at each location throughout the day, instead of making it in a central production kitchen that supplies juice to each store.

Matthew Sherman, Jugofresh founder and CEO says “the Goodnature Countertop machines have been great for us. We are now making almost all of our juice in the shops which has allowed us to provide an even fresher product to our customers.”

Jugofresh staff refer to themselves as the “get fresh crew,” so it’s not surprising that they have invented the freshest juicing concept in the nation. #drinkmadjuice


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About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

7 Responses

  1. I love this whole concept. In trying to develop a juice bar concept, I think about actually having a “Bar”, which also serves alkaline water. Would like to know if you have a video on how the CT7 counter top machine works? I know it’s a two-step process. This is the machine I have been thinking about. Thank you!


    1. Hi Tara, we have the basic promotional video on the product page, and will have more videos being released in june!


  2. This is not new. But I guess Miami and Toronto are world’s apart. We at RJG have been doing this from 2011. Since then we have refined the process and have a few innovations to this concept that have been developed over the last 5 years. If you are interested and you are in the greater Toronto are you can order your custom mixed juices from our website. or in store


    1. Vahid, that’s great that you are doing this. I’m in Toronto quite often. I’ll stop by some time. Thanks for the comment.


    2. Very cool, didn’t know there was one in Toronto and it’s where I live. Need to check it out


  3. This is not new. I am doing this in my store and pretty soon going online. I have a floor model small cold press juicer, make my juices everyday and blend them per customers desire. I guess we all small business people do not have marketing dollars to spin things and make it look cool. I have personal health recovery story and learned so much over last 6 years and have so many ideas that I can make a rich investor even richer. 🙂


    1. Uday, we look forward to seeing the website! Please share link when it’s ready.


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