Goodnature Visits Jamba Juice
July 25, 2016

Charlie Wettlaufer

Jamba Juice Opens Cold-Press Focused Juice Innovation Bar

This is a Jamba Juice??

The new Juice Innovation Bar in Pasadena is of the Jamba Juice brand, but nothing about it feels like a classic Jamba Juice. The space is wide open with high ceilings, and has a huge wrap-around bar where you can sit while you enjoy your juice flights, cold-pressed smoothies, quinoa bowls, and more. Here’s what the juice innovation bar has been working on.

Cold-Pressed juice made in-store

The new concept features 8 cold-pressed recipes, made right in-store on their Goodnature CT7 commercial cold-press machines. The juices are sold in 15 oz bottles for $6.99, or if you want to try them all, order one of their juice flights and they present you all of their flavors in eight small glasses on an elegant platter for tasting.

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Cold-Pressed smoothies

The new concept includes 6 choices of “cold-pressed smoothies”, which are smoothies made with a base of cold-pressed juice. The cold-pressed smoothies contain no dairy or soy.

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New food options

Traditionally Jamba Juice doesn’t offer any food options made-to-order, however their new concept features delicious quinoa bowls, salads, sandwiches, and other options.

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What does this mean for smoothie bars in the future?

As some people know, I have a strong opinion that the days of being a successful business only selling juice or smoothies are over. You need to offer a wide range of products including juice, smoothies, food options, and coffee. Jamba Juice has nailed it on this one, and I can only hope that their franchisees adopt the model nation-wide.

While I was sitting at the bar tasting juice and munching on a quinoa salad, my brother Eric looked at me and said, “If I had one of these near me I would eat there all the time.” I nodded my head in agreement and smiled as I reached for the next juice in the flight.

Photo credits: Natalie Hofert Photography

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