The Well in Austin TX

Charlie Wettlaufer

Goodnature Family Meetup – Austin

This event is officially SOLD OUT.

“Goodnature Family Meetup” is a new series of live events that will bring our commercial juicing community together for a few hours of networking, juice tasting, giveaways, discussions, and special guests!

Texas is the fastest growing cold pressed juice market in the world, quickly catching up to California! That’s why we are kicking off the Goodnature Family Meetup event series at The Well restaurant in downtown Austin on May 11, 2022.


Event Details

  • Hosted by: Charlie Wettlaufer, Co-Owner of Goodnature, Host of The Cold Pressed Truth podcast.
  • Date: May 11, 2022
  • Time: 2pm – 5:30pm
  • Price: $20 – tickets on sale soon
  • Capacity: Limited to 60 attendees

Special Guests

Come and mingle with your favorite juicing people! For the first event, we will feature the following special guests:

  • Ari Sexner: World-renowned chef and juicing expert, author of The Juicing Companion. Get your book signed by Ari!
  • Jordan Rosendale and Lauren Mattice: The juice industry’s favorite sisters, founders of JK Juices and the JK Collective.
  • Yovana Mendoza Ayres: Juicing and healthy living influencer.
  • Your favorite Goodnature peeps, including Eric Wettlaufer (CEO) and Robin Frey (Marketing Manager)
  • More to come!

WJC – Best Juice in Texas

Taste fresh, unique recipes from juice bars local to Austin and Texas.  The winner be crowned “Best Juice in Texas”

How the winners are chosen:

  1. Guests and judges sample juice from 2pm – 3pm.
  2. Guests and judges post their votes in ballet boxes on-site.
  3. Votes are tallied starting at 3pm. Guest votes count as 1 vote each, judges votes count as 10 votes each. This means the score is weighted approximately 30% judges, 70% audience (based on ~100 votes total).
  4. The winners by number of votes are announced at 4pm.

WJC Prizes:

First Place

  • $1,000 cash prize
  • Title “WJC Best Juice in Texas”
  • WJC Best Juice in Texas printed certificate
  • Logo files that may be used on juice bottle labels and marketing material
  • An invitation to compete at the World Juicing Championship event at the next JuiceCon (view the past event here)
  • Two full event passes to JuiceCon

Second Place

  • $500 cash prize

And of course, we will publish the winners on our juicing blog which receives over 2,000 unique visitors per day and ranks very highly in google for juicing related searches.

Door Prizes

Goodnature will be giving away some goodies, including:

  • Goodnature swag – t-shirts, hats, etc.
  • Signed copies of the Juicing Companion
  • Online credit for juice equipment parts and accessories
  • Grand prize of two tickets to the next JuiceCon! (up to $1,600 value)

The Venue

The Well blends top-tier nutrition, local and sustainable farming, and authentic flavors for a breakthrough culinary experience that redefines healthy food in Downtown Austin.

The Well is part of the Goodnature Family, serving some of the most delicious and freshest cold-pressed juice in Austin, as well as a full food and beverage menu. Yes, cocktails too!

Located on 2nd street in Downtown Austin, it serves as a great starting point to explore Austin. Walking distance to restaurants, shopping, and hiking / biking trails along Lake Austin.

How to Attend

We will be selling tickets soon – make sure you are on our mailing list to get the notification.

Why We Created This Event

It’s been too painful canceling JuiceCon twice in a row. We can’t bear to be apart from our juicing family any longer! This is meant to be a semi-local event, and if it goes well we will host future events in other parts of the country later (see more info below).

Future Events

We will be planning future events in other parts of the country, and even internationally. Keep an eye out for a California event later this year, and an East Coast event after that.

Once travel resumes normalcy, we will likely be planning a few events internationally in the biggest juicing markets.




Can I please get 2 tickets? I and my business partner can sit next to the windows. We just found out about this. Thank you, Devin

Apr 20, 2022
Robin Frey
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Hi Devin, We will put you on the waitlist in case we get any cancellations, thanks!

Apr 20, 2022

Greetings. Any update on the May 11th Family Meetup? Most definitely looking forward to it. Thanks!

Apr 13, 2022
Robin Frey
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We will be making an announcement soon, stay tuned!

Apr 14, 2022

Please I need help on my business plan on juice bar.

Mar 29, 2022
Robin Frey
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Hi Okoya, You can download our free juice business plan guide here: Ari will also be reaching out to see if we can help answer any specific questions, thank you!

Mar 30, 2022
Maropeng Sethemane

I want to start small so I need advice

Mar 20, 2022
Robin Frey
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Hi Maropeng, That's great! One of our team members will reach out to see if there are any questions we can help with.

Mar 21, 2022
brian luksich

Please keep us informed, We are looking forward to meet other entrepreneurs like us.;)

Mar 19, 2022
D Joan Rhodes

Please send info on May 11th event on Austin Texas

Mar 17, 2022
Robin Frey
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We added you to the newsletter so you will get the information when it is sent out, thank you!

Mar 17, 2022
Amanda A Desrosiers

I'm so excited for these events, especially because we aren't having a JUICECON this year. I was just wondering, if you had any idea what other locations may hold a Family Meet Up. I'm just not sure if I should book a trip to Austin to attend, or just wait for a closer location.

Mar 16, 2022
Charlie Wettlaufer
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We will likely be doing one in california next, and then one in the southern or eastern region after that. We are sort of waiting to see how the first one goes before planning a few more.

Mar 16, 2022

This sounds great. Looking forward to seeing an event in the Chicago/Midwest area.

Mar 15, 2022

Please keep us informed. We will defiantly be attending. Great idea! Thanks

Mar 15, 2022