My father started Goodnature in 1976 building cider presses in his barn. He never thought it would grow into the world’s largest manufacturer of commercial cold-press juice equipment.
The three children: Eric, Paige, and myself are so proud to be a part of this business, and watching this video makes me realize how proud my Dad is of us as well. He wrote to us after watching the video and said “Thanks for the best Christmas present I could have ever asked for.” All he ever wanted to create a small business to support his family, and that it has.
A special thanks to our cousin, Michael Mueller, for directing, filming, and editing this project along with his crew. Great work Mike, you have come a long way!
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About The Author
Charlie Wettlaufer
President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association
I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.
I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.
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