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Shizu came from venture capital and began focusing on health and wellness, starting JRINK juicery and later Apothekary. Her companies sell through multiple distribution channels including retail, ecommerce, and wholesale.
At JuiceCon 2018 she walked us through how she manages her omni-channel businesses.
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About The Author
Charlie Wettlaufer
President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association
I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.
I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.
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