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Behind the Juice – A New Documentary Series About the Cold-Pressed Juice Industry

  • by Charlie Wettlaufer

Over the last six months, I’ve been working on a new project that I’m calling “Behind the Juice,” a documentary series consisting of short 10-15 minute episodes where we go behind the scenes at the fastest growing and most well respected cold-pressed juice companies.

In each episode, we meet the owners of a juice company, tour their facilities, and talk with them about how they got started and where they’re going. We discuss challenges of starting a juice business, the state and future of the industry, and get to taste some juice.

Behind the Juice - A New Documentary Series About Cold-Pressed Juice
Behind the Juice – A New Documentary Series About Cold-Pressed Juice

The first season will consist of four episodes beginning July 5th and airing monthly on my channel, Cold-Pressed Truth, featuring the following companies:

  1. Cafe Gratitude – Los Angeles, California
  2. Solti Juice – San Diego, California
  3. Clean Juice – Charlotte, North Carolina
  4. Apples to Applesauce – Portland, Oregon

If there is generally a good response to the first season and it gets a decent amount of views and shares, we will start filming season two right away, and branching out to include juice companies from other regions of the world including the UK, Australia, Japan, Korea, and Western Europe.

So if this is something you want to see more of please subscribe to my channel and share on social media.

I would love to hear which companies you would like to learn more about in future episodes. Please comment below if you have any suggestions!

Charles 's profile image

About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

Leave a Response

14 Responses

  1. Please let me know if you can offer whole leaf aloe vera juicing machine.


  2. Hello. Great idea ! I hope I ‘ll be able to view it in South Africa.


    1. You will!


  3. Since you have embeded your episode here and people can see it directly on your website, you should place the the like button here.
    I watched this video but didn’t find like button.


    1. Thanks, will do that


  4. Congratulstions
    Very good


  5. Thank you very much for doing this! What a tremendous opportunity this will be to see what is working and what isn’t, and to get inspiration from others in a similar position. Do you have a GoodNature Users Facebook page? Thanks a bunch!


    1. yep, checkout facebook.com/goodnaturepro


  6. This is awesome!!! I’ve been searching for this for so long. Thank you for doing that!!
    I’d love to know more about Pressed Juicery company.


  7. Cold-pressed juicing equipment involves a two-step process, and the first one is to grind the produce. I’m curious to find out during the grinding process, how could there not be heat involved?


    1. It’s not 100% true to say there is NO heat added. Of course there is a little heat from friction, but the produce passes through the grinder blade very quickly, and any added heat is not detectable. If you put cold produce in, you will get cold juice out. Compared to other juicers like centrifugal, that noticeably heat the juice due to the process.


      1. Thanks Charlie for sharing! Recently, slow juicers have been increasingly popular – from Omega to Hurom and even the Angel. I would just like to understand a little more about how different is it a hydraulic press is from these twin gear / slow juicers.


        1. Yes that’s a really great question and I do plan on making a video on that. I think there is a lot of confusion in the market about the different juicing types.


  8. great videos! thank you 🙂 and great blog!