two bottles of fresh juice on a running track with athlete

Charlie Wettlaufer

Is Beet Juice the Next Major Juicing Trend?

A few years ago, my friend Nori Ko (owner of sunshine juice in Tokyo) informed me that he knows a long distance runner that consumes 1 liter of beet juice per day for 5 days before a race. Since then, I’ve heard of other athletes consuming beet juice as part of their nutritional plan as well.

There have been several studies done on the subject. The summary is that consuming beet juice increases the production of Nitric Oxide in a person’s blood while active, which increases endurance and athletic performance.


The study that I found most insightful is the study performed on swimmers in Italy in 2014.  The study had swimmers consume 0.5/l per day of organic beetroot juice for five days, compared to swimmers that didn’t consume the juice.

The “results show that workload at anaerobic threshold was significantly increased” in the group that consumed beetroot juice. There’s a fairly comprehensive article on the subject at if you’re interested in learning more about the various studies done on beet juice for athletes.

Could Beet Juice Be the Next Major Juicing Trend?

There’s a general increase in athletes’ knowledge about nutrition and how it affects their performance. With more publicity around plant based diets, including the 2018 Netflix documentary “The Game Changers“, which documents the positive effects of a plant based diet for athletes, there is a general trend towards better nutrition in professional athletic sports.

I think if we get a good champion to promote the consumption of raw beet juice for athletes, that it could very well be the next major juicing trend.

Ready to Make some Beet Juice?

Check out our chef-created beetroot juice recipes here:



Amanda Haselwander

My Co-Worker juice is what started me into juicing and has remained a staple on my menu since I started my juicing company (many of my customer that don't love beets still love this juice). I think beet juice could be a huge trends for athletes and the average Joe/Jane!

Oct 27, 2021

Great article, I've been using a beetroot, carrot, spinach & ginger juice mix as a pre-workout before long runs and have found that it easily helps me increase endurance by 33%. First time I tried it I hit an all-time best distance. Definitely a secret weapon.

Oct 26, 2021