Cold-Pressed Juice Industry to Exceed $8.1B by 2024

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Cold-Pressed Juice Industry to Exceed $8.1B by 2024

On October 9th, Yahoo Finance stated the cold-pressed market will top $8.1 Billion by 2024 and released a video of a compelling interview with Hayden Slater, CEO of Pressed Juicery, where he explains what the most important driving factors are in the juice industry.

In the interview, Slater touches on price point, their juice membership plan, and other products like their signature “freeze” juice soft serve. Focused on getting the price under $5.00, Pressed Juicery is aiming to make their way into lower income neighborhoods, even selling their wholesale brand in 7-11.

There’s been more negative headlines than positive lately about the juice industry, and it’s easy to read them and get a serious case of FUD, but the truth is more people are making juice a part of their daily diet than ever before. As a society, we are becoming increasingly aware of the role nutrition plays in our health, and as long as that continues, the juicing industry will continue to thrive.

What do you think? Let our readers know by commenting below.





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About The Author

Instagram: @cwjuice
YouTube: ColdPressedTruth

President and CMO - Goodnature
Co-founder - JuiceCon
Co-founder - Juice Makers Association

I’ve been around juicing all my life. My Dad built his first hydraulic juice press in 1976 and founded the company Goodnature Products, Inc. I have incredible memories of having “cider parties” when we would invite all the people in our rural neighborhood over to make apple juice. To this day, when I taste apple juice made on a Goodnature press, a rush of nostalgia runs through my body.

I pride myself on guiding our clients into the world of cold-pressed juice and showing them how much fun this industry can be. I love talking business, technology, and marketing.

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