Celery Juice Benefits, Recipes, and Profitability

celery juice recipes

Celery Juice Benefits, Recipes, and Profitability

I’m sure you have noticed all the hype about celery juice these past few weeks, with over 73,000 #celeryjuice tags on Instagram, it’s a little hard not to. If you’re not already offering pure celery juice in your juice bar, you probably should. Let’s take a closer look at the benefits from both nutritional and business perspectives:

Health Benefits:

Celery juice is being credited with a ton of health benefits and is being hailed as a superfood. So what are these benefits? I looked to the ever-so-handy Juicing Companion for guidance. I’ve also included a screenshot of the book’s page on celery below.

  • Reduces acidity
  • Anti-inflammatory
  • Antioxidant
  • Prevents asthma
  • Lowers blood pressure
  • Prevents some forms of cancer
  • Lowers cholesterol
  • Improves kidney function
  • Improves nervous system
  • Prevents osteoarthritis
  • Prevents rheumatoid arthritis
  • Prevents tumor growth
  • Prevents urinary stones
  • Promotes weight loss

Wow, that’s a long list and I have read that people are seeing even more benefits, including healing skin issues and alkalizing the body.  I can see why this juice is being put on a pedestal!

Celery juice can be easily incorporated to a juice business’ offerings. According to Anthony William—known as the “Originator of Global Celery Juice Movement”—  in his Medical Medium Article, celery juice is the most powerful when you drink it straight without any other ingredients AND on an empty stomach. He states, “I’ve seen thousands of people who suffer from chronic and mystery illness restore their health by drinking 16 ounces of celery juice daily on an empty stomach.” Following this logic,  celery juice would make a great addition to a cleanse package.

Adding other ingredients

If you are a little hesitant to add straight celery juice to the menu, I am noticing that a lot of juice bars are adding in a little bit of lemon. Here in Buffalo, New York, we like to pair our celery juice with a shot of blue cheese and a side of crispy, hot Buffalo Wings….just kidding, but not saying we haven’t thought about it! But seriously, as you probably already know, lemon pairs well with most juice ingredients, enhances the flavors of juice, has amazing health benefits and helps to preserve juice life.

Here’s what founder of  The Balanced Bee Annie Parks, who holds a degree in Kinesiology + Integrative Nutrition, had to say when we asked her advice on straight celery juice vs. celery juice with other ingredients: Customers come looking for us to juice straight celery juice.  (In fact, they get a little “salty” that we won’t accommodate straight celery juice).  Our suggestion at The Balanced Bee Juice & Broth Restorative is to furnish a balance of celery, lime, ginger.  The abundant benefits of celery are SUPERCHARGED by combining it with alkalizing lime and healing ginger.”

In The Juicing Companion, Ari offers up some other great flavor pairing ideas for combining ingredients with celery:

Celery + grape + apple + lemon  Light fruity blend
Celery + kale + cucumber + green apple + lemon + ginger Green juice version
Celery + tomato + cucumber + garlic + spinach + lime + jalapeno + salt Creative and spicy
Page from The Juicing Companion by Ari Sexner

Profitability: 

We got some current celery pricing from a produce purveyor to do some calculations and determine how profitable it can be to add celery juice to your menu. For this exercise we assumed $0.75 in packaging cost (bottle, label, cap). We are using the method described in our article Calculating Juice Profit Margin. Your costs on both celery and packaging may be different, and you may decide to charge more or less for the juice.

Organic Conventional
12 oz / 350 ml 16 oz / 500 ml 12 oz / 350 ml 16 oz / 500 ml
Food Cost $1.11 $1.48 $0.92 $1.23
Packaging Cost $0.75 $0.75 $0.75 $0.75
Suggested Price $5.99 $7.99 $4.99 $5.99
Gross Profit $4.13 $5.76 $3.32 $4.01
Gross Margin 68.9% 72.1% 66.5% 67.0%

What are your thoughts and findings on celery juice? Have you added it to your menu already? Has it been successful? Are you adding in other ingredients or just doing straight celery? Join the discussion at the Goodnature Community forums!

 

 

 

 

 

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About The Author

As marketing manager for Goodnature, Robin gets to work around her favorite thing - juice. Growing up, Robin's parents introduced her to fresh juice made at home and the health benefits juicing provides. She continues to be passionate about it today and juicing at home is still part of her daily routine.

9 Responses

  1. We are adding celery juice this month! thanks for sharing the mixed recipes!

    Reply

  2. What are your thoughts on conventional celery I juice celery every day opening up a juice bar shortly since it is known as the dirty dozen what are your thoughts about Non-organic because of the chemicals I’m battling this I juice organic but it’s so expensive but I also don’t want the chemicals in me doing it the conventional way Do you really get a lot of pesticides with non-organic even if you wash it thoroughly

    Reply

    1. Hi Patty,
      Congrats on opening up a juice bar soon! As an avid juicer, I try to juice organic as much as possible. It has been my personal experience that organic produce tastes much better than conventional and I try to listen to my body when it comes to what I put in it. That being said, there are many sources out there that will tell you you can wash off about 70-80% of pesticides. There are some pesticides though, that get absorbed into the plant. Here is an article you may find helpful, written by a registered dietitian nutritionist that references some pesticide tests: https://lilynicholsrdn.com/does-washing-produce-remove-pesticides/

      Reply

  3. Hi!

    We added it to our menu a few months ago and have noticed the shelf life on the celery juice with a bit of lemon is no longer than 12+ hours and it tastes pretty bad. Unlike our other juices, the taste goes bad so fast and we have not been able to crack the code on keeping it longer than about 12 hours in our cooler.

    (We typically only keep our juices in our display cooler for 48 hours after cold-pressing)

    Reply

    1. Hi Nicole,

      Celery juice definitely has its own unique flavor! If you are using conventional, have you tried switching it up to organic? It’s been my experience that organic produce has a better flavor. Another suggestion would be to add more citrus as it does help improve the flavor. Or you could try Annie Park’s (https://thebalancedbee.com) recipe of celery, lime & ginger. I just spoke to her regarding your question and her celery juice recipe and she told me she uses a Goodnature press, organic ingredients and that careful inspection of the quality of the produce on the front end is critical to help with shelf life. She said she actually has customers enjoying for 3-5 days beyond juice date! Hope this information is helpful to you! We started a discussion on the community forums if you want to hop on and see what other juice bars are doing with celery juice…

      Reply

  4. Wondering what the shelf life is on straight celery juice? I’ve read it’s very alkaline and can affect that.

    Reply

    1. We had a few people comment about that on our Community Forums here. I do know that the Juice Box in Las Vegas uses a 4 day shelf life for their 100% celery juice. Some people add in a little citrus like lemon or lime to help extend the shelf life.

      Reply

  5. Hi!

    Could I inquire where you source your organic celery from? I’m writing from a juice bar located in Western NY, and it seems as though our figures are much higher regarding food costs.

    Thanks so much writing this article! It offers a great deal of helpful information.

    Reply

    1. Hi Charlie!
      Ari (our chef) who lives in Las Vegas, priced the organic and conventional celery from a local purveyor in Vegas. I suppose there probably is a bit of a difference from east coast to west coast…I will take that into consideration the next time!

      Reply

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