Author: Charlie Wettlaufer

Is Beet Juice the Next Major Juicing Trend?

A few years ago, my friend Nori Ko (owner of sunshine juice in Tokyo) informed me that he knows a long distance runner that consumes 1 liter of beet juice per day for 5 days before a race. Since then, I’ve heard of other athletes consuming beet juice as part of their nutritional plan as…

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Norwalk Closes its Doors?

UPDATE (Nov 22, 2021): I have received confirmation from Norwalk ownership that they have indeed closed down their business for good.   There’s a rumor circulating that Norwalk has closed it’s doors for good and has gone out of business. This was posted on the Pure Juicer and Norwalk Facebook group on October 13th: Also,…

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Is The Juice You’re Buying Actually Raw? Here’s How to Tell

Did you know that juice companies are legally allowed to label the juice as “raw” even if it’s not? That’s because there’s no “standard of identity” for the term “raw” under FDA guidance. Additionally, businesses are not required to label if the juice has been pasteurized or HPP’d, since processing steps don’t need to go…

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How to Quickly Cool Down Juice

It is very important to cool the juice down as quickly as possible to avoid time and temperature abuse. Making sure the juice quickly reaches proper temperature will keep it bright, fresh, and tasting great longer. When making juice commercially, you are probably making juice in large batches. While large, national producers of cold-pressed juice…

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Why Not to Pasteurize Cold Pressed Juice

Our customers are always asking about how to extend the shelf life of cold-pressed juice. Basically, it comes down to a few options: Acidity, time and temperature, and other natural methods – to get an extra few days High Pressure Processing (HPP) – to get about 30-45 days shelf life Heat Pasteurization (Flash, HTST) –…

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Juice Bars are Eligible for The Restaurant Revitalization Fund

The government is rolling out a new type of COVID relief, specifically for restaurants and they are calling it the Restaurant Revitalization Fund. Juice bars, restaurants, and bars are eligible. The official description of the program: “This program will provide restaurants with funding equal to their pandemic-related revenue loss up to $10 million per business…

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Achieving Maximum Hourly Output from Your Juicer

Let’s start with a single question quiz: Amy needs to produce 40 bottles of juice. Her commercial juicer is rated to produce a maximum of 40 bottles of juice per hour. She is juicing by herself. How long will it take her to make the juice from start to finish? A. 30 minutes B. 1…

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Comparing M-1 vs X-1 Mini vs X-1 Juice Presses

Quick overview Before we get into the details, I think it’s important to give a quick overview of our three most popular cold-press juicers: M-1: The Goodnature M-1 is our smallest available commercial juice press, that is meant for making a single serving of juice per press (about 16 – 20 ounces) in under 3…

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Keeping Juice Fresh – Time and Temperature Abuse

I was in LA back in 2015, and my friend Adam was visiting from Australia to do some research about the juicing industry. I organized a factory tour for us of what was (at the time) the fastest growing, potentially most recognizable brand of cold-pressed juice in LA. I won’t mention the name, but let’s…

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Juice Makers Association Now Open for Membership

Juice Makers Association now open for membership!   Why the JMA Exists Ever since cold-pressed juice became a real industry, it has faced challenges. And no, I’m not talking about the inherent challenges of running a raw juice business – high cost of goods, short shelf life, expensive labor costs, equipment costs, and overhead. I’m…

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Cold Press Technique – Avoiding Press Overflow

Cold pressing the perfect batch of juice takes a bit of technique. Just like learning how to make the perfect shot of espresso – there’s a bit of a learning curve. One of the biggest struggles of learning how to cold press is trying to press certain ingredients and ending up with the press overflowing…

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5 Tips for Starting a Juice Business

Opening a juice business seems pretty straight forward. You make juice, and you sell it. Easy money. Well, there are some things you need to figure out before everything can be open and operating. After working with hundreds of new juice companies, I have compiled a short list of tips and resources that will keep…

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