Author: Charlie Wettlaufer

WJC Best Juice in Texas Winning Recipes

Goodnature WJC – Best Juice in Texas was our first regional event as part of the Goodnature World Juicing Championship event series. The event took place at The Well restaurant in Downtown Austin. We had six juice companies from five cities in Texas compete for the title, and a great turnout with the audience coming…

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Texas and Florida Surpass NY in Cold Pressed Juice

I was going over some Goodnature sales data, and discovered something interesting that I think is worth sharing. Ever since cold pressed juice started gaining popularity in the early two-thousands, California has been in the lead, followed by New York. Within the last few years, things have been shifting and New York has fallen to…

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Goodnature Family Meetup – Austin

This event is officially SOLD OUT. “Goodnature Family Meetup” is a new series of live events that will bring our commercial juicing community together for a few hours of networking, juice tasting, giveaways, discussions, and special guests! Texas is the fastest growing cold pressed juice market in the world, quickly catching up to California! That’s…

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X-1 Mini Upgraded Press Kit Now Available

We have recently rolled out a new press component system for the X-1 Mini that makes cleaning easier, and reduces the amount of parts needed for operation. Here are the details: Dishwasher Safe: The new press chamber included in the kit is dishwasher safe. We also eliminated the need for a juice catch tray, which is…

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How to Get a Tax Break Buying a Commercial Juicer

How to (basically) get a 37% discount on your commercial juicer: Since 2017 in the US tax code, Section 179 allows taxpayers to deduct or “write off” the cost of certain property as an expense when the property is placed in service. Disclaimer: I’m not an accountant and this isn’t tax advice. Tax policies change…

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Cold Pressed Juice Named 2022 Wellness Trend by Well+Good

The prestigious Well+Good publication has included fresh cold-pressed juice as one of their 2022 wellness trends. Emily did a great job at interviewing several juicing experts, and showing how 2021 was a banner year for the cold-pressed juice industry, driven by an increased interest in immunity and living a healthier lifestyle. It’s great to get…

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JuiceCon 2022 Cancelled

We are sad to say that based on the new COVID Omicron surge, increased travel restrictions, and potential increased mandates we feel we are forced to cancel the  event. Although April 2022 is still four months away, we have to make the decision now. Here are the factors that contributed to the decision: A large…

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Is Beet Juice the Next Major Juicing Trend?

A few years ago, my friend Nori Ko (owner of sunshine juice in Tokyo) informed me that he knows a long distance runner that consumes 1 liter of beet juice per day for 5 days before a race. Since then, I’ve heard of other athletes consuming beet juice as part of their nutritional plan as…

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Norwalk Closes its Doors?

UPDATE (Nov 22, 2021): I have received confirmation from Norwalk ownership that they have indeed closed down their business for good.   There’s a rumor circulating that Norwalk has closed it’s doors for good and has gone out of business. This was posted on the Pure Juicer and Norwalk Facebook group on October 13th: Also,…

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Is The Juice You’re Buying Actually Raw? Here’s How to Tell

Did you know that juice companies are legally allowed to label the juice as “raw” even if it’s not? That’s because there’s no “standard of identity” for the term “raw” under FDA guidance. Additionally, businesses are not required to label if the juice has been pasteurized or HPP’d, since processing steps don’t need to go…

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How to Quickly Cool Down Juice

It is very important to cool the juice down as quickly as possible to avoid time and temperature abuse. Making sure the juice quickly reaches proper temperature will keep it bright, fresh, and tasting great longer. When making juice commercially, you are probably making juice in large batches. While large, national producers of cold-pressed juice…

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Why Not to Pasteurize Cold Pressed Juice

Our customers are always asking about how to extend the shelf life of cold-pressed juice. Basically, it comes down to a few options: Acidity, time and temperature, and other natural methods – to get an extra few days High Pressure Processing (HPP) – to get about 30-45 days shelf life Heat Pasteurization (Flash, HTST) –…

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