Author: Charlie Wettlaufer

Goodnature Ends 2017 with a Successful X-1 Mini Presale

When we first started developing the X-1 Mini a couple years ago, we didn’t really know what the perfect juice machine looked like. How big it should be, how much juice it should make, and what price point it should be at were all a bit of a mystery. We did know one thing for…

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What Juice Served Here Closing Means for Juice

Friday proved to be a sad day in the juicing industry as an iconic brand, Juice Served Here, became Juice Served…. somewhere else. Shutting down their business somewhat unexpectedly, the news came as a statement on the JSH website as well as an email sent out to their contact list. As one of our longer…

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X-1 Mini Update Videos – Hourly Juice Production and First Look

My brother, Eric, (CEO) was able to make 64 bottles of apple juice (12 ounce bottles) in an hour on a recent prototype of the X-1 Mini last month. We filmed it and decided to post it as a time lapse, as it shows that this machine can really support a small juice business. The…

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Why Juices are Getting Smaller

For years the standard bottle of cold-pressed juice has been 16 or 17 ounces (often times “16 oz” bottles are actually 16.7), but lately you may have noticed a trend – the bottles are getting smaller, and coming in at around 12 oz / 350 ml. Let’s look at why… Why the standard was 16…

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How To Earn More Profit in Your Juice Business

You did it! You started your own juicing business and have been able to survive most of the challenges of opening a business. You created recipes, navigated the health department, and got enough money together to make your dream a reality. But now there’s a new challenge – how do you actually make your business…

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The Importance of Maintaining Your Juice Equipment

Sometimes we will receive a frantic call from a panicked juice bar owner – their juicer is down! When they can’t make juice, their whole business comes to a halt. Usually it’s something simple that can be resolved over the phone, but sometimes it is something more serious that can cause the machine to be…

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The Four Basic Models for a Cold-Pressed Juice Business

Here are the four basic business models for a cold-pressed juice business: Delivery Only Juice Bar / Retail Wholesale Combination In this article, I will give a high level overview of each business type and it’s pros and cons as I see them. Delivery Only This has the lowest startup cost, and is an OK…

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Behind the Juice – A New Documentary Series About the Cold-Pressed Juice Industry

Over the last six months, I’ve been working on a new project that I’m calling “Behind the Juice,” a documentary series consisting of short 10-15 minute episodes where we go behind the scenes at the fastest growing and most well respected cold-pressed juice companies. In each episode, we meet the owners of a juice company,…

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Amazon Buys Whole Foods – What Does this Mean for Cold-Pressed Juice?

It’s been all over the news – Amazon agreed to purchase Whole Foods Markets in a cash deal for $13.7 Billion USD. Wow. There has been a ton of articles on how this will affect the grocery industry and Amazon as a company, but how will this affect juice? (If you prefer a quick video…

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6 Essential Recipes for Cold Pressed Juice

There’s a lot that goes into starting a juice business, or implementing a good juice program at a restaurant or grocery store. Deciding on a menu can be intimidating. Just do a quick search for juice recipes online and you will find literally thousands of options. Here’s the one tip I always give people getting…

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