VOGLEY
ENTERPRISES
Vogley Enterprises learns first-hand the
benefits of Squeezeboxes over belt presses.
Ohio
cider maker calls his belt press a nightmare; lost
2 accounts because of the terrible cider it produced.
Gary Vogley of Vogley Enterprises knows a thing
or two about apple cider. After all, he's been making
it for more than 45 years. Located about 75 miles
south of Cleveland, Vogley makes nearly 90,000 gallons
of cider a year between his own label and the custom
pressing he does. He grows 35 acres of apples, 15
acres of pumpkins, 6 acres of peaches, and owns
an apple butter processing plant.
In 1998, he decided to replace his labor intensive,
48 rack and cloth. After considering both a belt
press and a Goodnature Squeezebox, he decided to
buy a new, 22 belt press from a leading manufacturer.
I was convinced that a belt press was the way to
go, he says. He’d been told that it would
be easier and faster to use than a Squeezebox, but
after using it and seeing the quality of the cider
it produced, he knew he'd made a bad choice. High
solids content, low yield, excessive labor, difficulty
in cleaning, and the loss of 2 wholesale accounts
forced him to replace his belt press with a Squeezebox.
High
solids content.
Gary says the cider from his belt press was terrible.
It was very, very, very low quality cider. That's
because of the high amount of solids it produced.
At his mill, Gary pumps the cider from the press
into a 300 gallon holding tank. When we'd make 1,000
gallons, there'd be an inch to an inch-and-a-half
of sediment in the bottom of the tank. It was just
like mud. The cider never did really look right,
it was muddy looking. I was ashamed of it.
A rotary screen was placed between his belt press
and the tank in an effort to filter the solids from
the juice. But it didn't matter how much solids
the screen caught, Gary says, because we still had
that muddy sediment in the bottom. He states he
needed to stop his press every 5 to 10 minutes to
clean the screen; it was overflowing because there
was so much in it. I'd hate to see what the cider
would've looked like without the rotary screen.
It made him wonder what good a continuous press
is if it's continuously producing low quality cider.
If Gary wanted to remove the solids that the rotary
screen missed, he would've needed to buy centrifuge,
which can cost $40,000 for a used one.
Low
yield.
At the beginning of the season, when the apples
were good, Gary says the yield was a meager 3.5
gallons per bushel (167 gal/ton). As the apples
got riper in November and December, he noticed the
yield dropping and the cider becoming even worse
because the pomace was oozing out between the belts,
causing an even higher solids content. Asked if
he considered using press-aids to improve the yield,
Gary answered there was no way I was going to use
press-aids. I was told I wouldn't need them when
I bought my belt press.
Output was another problem. It was suppose to do
300 gallons per hours (gph), but I couldn't get
more than 160gph out of it.
Excessive
labor.
When Gary bought his belt press, he was told it
would be a one man operation, but soon found out
that wasn't the case. He says they needed 3 people
to run it. You're watching it and you're gritting
your teeth the whole time. It looked like a one
man operation, but it was not. No way.
Cleaning also proved to be an arduous task. It took
us 3 ½ hours to clean our belt press. Gary
prides himself in having one of the cleanest facilities
in the state, and was frustrated that it took so
long to get his belt press clean. He used pressure
washers, but it still took over 3 hours to clean
it. Even foaming it down with a sanitizer was difficult,
he says.
Loss
of sales.
Gary had spent years building a reputation of making
quality cider, and as a result, had obtained many
wholesale accounts. But when he started shipping
cider from his belt press, his clients were not
happy. I lost 2 customers because of my belt press.
Gary was ashamed, even embarrassed of the poor quality
cider he was making. Every day we made cider was
the worst day of my life.
Losing those 2 accounts, Gary says, is what finally
made him decide to return his belt press after a
couple months of using it and order a Squeezebox.
I just had to get rid of it before losing more business.
I had other customers, and I explained to them that
we were switching to a Squeezebox, and thankfully
they stayed with me. He continues, It was either
get out of the cider business or shoot myself, and
I wasn't going to do either one of those, so we
got a Squeezebox. We should have done that from
the beginning.
Squeezebox
improvements.
Gary says the Squeezebox really puts out the cider.
With my belt press, we were there for 12 or 14 hours
and couldn't make the amount of cider we can with
the Squeezebox in 5 or 6 hours, and the cider was
terrible. We're making almost 3 times as much cider
now than we were with my belt press.
As for yield, Gary's getting close to 4 gal/bushel
(185 gal/ton). I can tell by the [dryness of the]
cakes that the Squeezebox is a lot better.”
He remarks that the Squeezebox is much easier to
use than his belt press, too. You have to look at
the end result, both the yield and the quality of
the cider.” In both cases, Gary says, the
Squeezebox is superior. Cleaning time has been reduced
from 3 ½ hours to about an hour-and-a-half,
though he notes it will take less time once they
get accustomed to the Squeezebox.
His customers are very pleased with the cider he's
producing now. They really like what we're making
with the Squeezebox. I just hope I can get the other
2 customers back.
Final
thoughts.
On a scale of 1 to 10, with 10 being the best, Gary
gives his belt press minus 20, and a 9 for the Squeezebox.
He adds, If there's anyone undecided about a belt
press or Squeezebox, just give them my phone number.
I don't want anybody to go through what I went through.
It's aggravation we don't need in this business.
Overall, Gary's Squeezebox is working much better
than his belt press. The yield is higher, the solids
content is lower, the cleaning time is reduced,
and most importantly, he isn't losing any more business.
The Squeezebox does a nice job, he says. I'm very
pleased with the way it runs, and I wouldn't hesitate
at all to recommend one.”
Asked to sum up his belt press experience, he replied,
Let's put it this way: it was a nightmare.”
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