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Mixon Fruit Farms
Florida Citrus Producer, Customers Find that
Flash Pasteurization Improves OJ Taste
Extended shelf life and better equipment sterilization
called 'hidden advantages' of pasteurization.

Goodnature Products Inc. - pasteurizers, cider, fruit juice, vegetable and herbal presses, shredders and hammermills for dairy, pharmeceutical, food processing and dewatering Over 60 years worth of building a good reputation, that's what was at stake for Dean Mixon and Mixon Fruit Farms. He, along with his father and grandfather, had spent their lives making the Mixon name one of the most recognizable and respected companies in the Florida gift fruit and orange juice industry. With new juice safety regulations lurking around the corner, Dean knew he was going to have to make some changes.

"I could see the hand writing on the wall that we're going to have to pasteurize." If he was going to have to do it, he wanted to do it on his own terms, instead of scrambling to find, purchase, and install a pasteurizer when the final government mandate was issued. But that doesn't mean he wasn't worried about pasteurization.

"I could see the hand writing on the wall that we're going to have to pasteurize." If he was going to have to do it, he wanted to do it on his own terms, instead of scrambling to find, purchase, and install a pasteurizer when the final government mandate was issued.

Concerns

"Taste was the main concern. We were concerned about the public perception of it." Even before the pasteurizer's ultimate test under fire, he had a foreshadowing of what the results would be.

In the summer of 1999, Dean, along with Plant Manager Jay Ellis, visited Goodnature's factory to run some juice through the Micro Flash Pasteurizer (MFP). Choosing a pasteurizer was a big decision, and Dean wanted to taste the results before selecting one. The results made Dean virtually 100% certain that the MFP was the machine he wanted.

In the summer of 1999, Dean, along with Plant Manager Jay Ellis, visited Goodnature's factory to run some juice through the Micro Flash Pasteurizer (MFP). Choosing a pasteurizer was a big decision, and Dean wanted to taste the results before selecting one. The results made Dean virtually 100% certain that the MFP was the machine he wanted.

He felt even more confident when he took the pasteurized juice back to Florida, where he tested it with various people to see whether or not they could taste a difference. "We gave them samples of both pasteurized and unpasteurized, and nobody - including the owners ourselves - could tell one from the other."

Goodnature Products Inc. - pasteurizers, cider, fruit juice, vegetable and herbal presses, shredders and hammermills for dairy, pharmeceutical, food processing and dewateringCustomer reaction.
Juicing started in November, but the MFP wasn't purchased and installed until a couple months later. New "Pasteurized" labels were delayed, so for about three months the customers didnšt know they were drinking pasteurized juice. Nor could they tell they were drinking it.

"We didn't have a single complaint about it. We didn't have any juice brought back due to spoilage or separation," Dean recalls. Normally in the spring, some spoiled juice is returned by customers who leave it in their trunk too long, but that didn't happen with the pasteurized juice. Dean was beginning to discover the hidden advantages of pasteurization.

"We didn't have a single complaint about it. We didn't have any juice brought back due to spoilage or separation," Dean recalls. Normally in the spring, some spoiled juice is returned by customers who leave it in their trunk too long, but that didn't happen with the pasteurized juice. Dean was beginning to discover the hidden advantages of pasteurization.

Eventually their new labels arrived and were placed on the drink containers. Flyers were placed in the store and on the counters to inform the customers about the changes. "One comment people made," he says, "and we noticed the same thing, is that the juice tasted smoother. It just went down smoother." The customers liked the improved taste, and so did Dean.

"One comment people made," he says, "and we noticed the same thing, is that the juice tasted smoother. It just went down smoother." The customers liked the improved taste, and so did Dean.

Hidden advantages.
A common fallacy about pasteurizers is that they'll make the clean up procedure more difficult. But Dean says that's not the case. "It's helped the whole clean up process in that we're able to use the hot water that's passing through the pasteurizer to sterilize our other tanks." And while he says it does add a little time to the clean up cycle, "the pasteurizer runs itself while cleaning."

Increasing the shelf life of the juice was another advantage. Mixons had always labeled their juice with a shelf life of 10 days, and did the same with the pasteurized juice. Employees were encouraged to take some pasteurized product home to see how long it would remain drinkable. "We found people keeping it for 20 days and it still tasting good."

"It's helped the whole clean up process in that we're able to use the hot water that's passing through the pasteurizer to sterilize our other tanks."

Taste tests lead to the Goodnature MFP.
The main reason Dean decided on the MFP, and not the other units he was also looking at, was his trip to Goodnature. "I was apprehensive about pasteurization until we did our taste test." The compactness of the MFP also influenced his decision. "It's very easy to set up with everything all on one unit." The installation crew also commented on how compact and straightforward it was compared to some of the other machinery they had worked on.

"It gave us the compliance requirements that we needed, and also gave us some hidden advantages," namely improved taste, longer shelf life, and improved equipment sterilization. Dean says he would recommend the MFP to other orange juice processors.

Increasing the shelf life of the juice was another advantage. "We found people keeping it for 20 days and it still tasting good."

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